Overview

A leading Insurer in India decided to have a Digital Transformation for its New Business & Underwriting processes. As part of its' Digital strategy the insurer looked at not only leveraging technology but also introduced innovation in processes to maximize the adoption of SymbioSys technological solutions.

Challenges

  • Siloed and Fragmented Systems for an end-to-end Sales process.
  • The high volume of NIGO cases as no upfront validation of application data
  • Inability to provide differentiated benefits /Processes to partners channels
  • Manual PIVC processing

Business Needs

  • Unified System catering to end-to-end process starting from illustration to Policy Issuance
  • To cater to different process flow requirements of different partners/aggregators
  • Immediate UW decision on application submission by Advisors/Partners
  • Real-time integration with Backend Policy administration platform for same-day issuance of straight-through cases
  • Reduction in overall TAT from Application submission to policy issuance
  • The quick roll-out of new products for new business

C2L BIZ Solution

  • Powerful Product Configurator for launching products quickly with differentiated benefits to Partners/Aggregators/Channels
  • SymbioSys Sales Tool with end-to-end sales journey FNA, Illustrations, eApplication
  • Configurable Auto UW Engine with real-time Integration with backend PAS for De-dup and TSAR calculation to enable immediate UW decisions for Existing customers as well as for new customers.
  • Manual UW workbench for UnderWriters to provide manual Decisions on Referred cases with counter-offer flow
  • End of Backend NB workflow starting from QC post Application submission to Policy issuance
  • Receipting solution to capture Initial payments, Subsequent payments based on additional premium as per UW decision and recurring payments
  • Seamless Digital Ecosystem integrations like UIDAI, PAN, CRIF, CIBIL, Bill Desk, PIVC, CKYC, CRM

Benefits

  • 55% Reduction in TAT for NB from Proposal to policy printing
  • 108,899 registered users
  • Scaled 99% adoption for all distribution channels within 10 months
  • 100% reduction in NIGO rate with enhanced Field Underwriting rules
  • Rapid Time to Market – Regulatory changes in Nov 2019 – 22 base plan and 6 riders relaunched within 2 weeks
  • 50% to 60% cases gets same day issuance
  • 3 MIN UW Decision on Application Submission
  • 500+ concurrent users (intensive partner users) on peak month-ends

Services Delivered

Business process re-engineering consulting to provide suggestion to reduce overall TAT from Application submission to Policy issuance

Real-time integration with Core Policy Admin platform with exception management to handle scenarios when Policy admin is not available

Configurable process flow to cater to specific process flow requirements of different partners

Upfront validations before application submission to ensure near zero NIGO cases

Quantified Stats

100K+

Registered
Users

500+

Concurrent
Users

60%

Policies Issued
on Same Day

85%

Policies Issued
Within 5 Days

55%

Reduction
in NB TAT

Case Study

Excellence is not attained in a day! Our teams have worked beyond expectations to attain in-depth knowledge and offer customized solutions to our clients and partners. We carefully analyse our reach and every strategy to stay true to the time.

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