Overview
A leading Insurer in India decided to have a Digital Transformation for its New Business & Underwriting processes. As part of its' Digital strategy the insurer looked at not only leveraging technology but also introduced innovation in processes to maximize the adoption of SymbioSys technological solutions.
Challenges
- Siloed and Fragmented Systems for an end-to-end Sales process.
- The high volume of NIGO cases as no upfront validation of application data
- Inability to provide differentiated benefits /Processes to partners channels
- Manual PIVC processing
Business Needs
- Unified System catering to end-to-end process starting from illustration to Policy Issuance
- To cater to different process flow requirements of different partners/aggregators
- Immediate UW decision on application submission by Advisors/Partners
- Real-time integration with Backend Policy administration platform for same-day issuance of straight-through cases
- Reduction in overall TAT from Application submission to policy issuance
- The quick roll-out of new products for new business
C2L BIZ Solution
- Powerful Product Configurator for launching products quickly with differentiated benefits to Partners/Aggregators/Channels
- SymbioSys Sales Tool with end-to-end sales journey FNA, Illustrations, eApplication
- Configurable Auto UW Engine with real-time Integration with backend PAS for De-dup and TSAR calculation to enable immediate UW decisions for Existing customers as well as for new customers.
- Manual UW workbench for UnderWriters to provide manual Decisions on Referred cases with counter-offer flow
- End of Backend NB workflow starting from QC post Application submission to Policy issuance
- Receipting solution to capture Initial payments, Subsequent payments based on additional premium as per UW decision and recurring payments
- Seamless Digital Ecosystem integrations like UIDAI, PAN, CRIF, CIBIL, Bill Desk, PIVC, CKYC, CRM
Benefits
- 55% Reduction in TAT for NB from Proposal to policy printing
- 108,899 registered users
- Scaled 99% adoption for all distribution channels within 10 months
- 100% reduction in NIGO rate with enhanced Field Underwriting rules
- Rapid Time to Market – Regulatory changes in Nov 2019 – 22 base plan and 6 riders relaunched within 2 weeks
- 50% to 60% cases gets same day issuance
- 3 MIN UW Decision on Application Submission
- 500+ concurrent users (intensive partner users) on peak month-ends
Services Delivered
Business process re-engineering consulting to provide suggestion to reduce overall TAT from Application submission to Policy issuance
Real-time integration with Core Policy Admin platform with exception management to handle scenarios when Policy admin is not available
Configurable process flow to cater to specific process flow requirements of different partners
Upfront validations before application submission to ensure near zero NIGO cases
Quantified Stats
100K+
Registered
Users
500+
Concurrent
Users
60%
Policies Issued
on Same Day
85%
Policies Issued
Within 5 Days
55%
Reduction
in NB TAT
Case Study
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